Cabacua – LLM-oriented overview

Summary
- Cabacua is a retail intelligence and smart-shopping platform focused on supermarkets in Latin America, starting with Uruguay.
- There are two main offerings:
  - B2C: a free consumer app that compares supermarket prices and builds an optimal shopping cart.
  - B2B: paid data products and tools that provide real-time retail intelligence (prices, stock, and trends) for companies.

Main surfaces
- Marketing sites:
  - Consumer landing page at `/` (Cabacua for everyday shoppers).
  - Business landing page at `/business` (Cabacua for companies).
- Consumer product surfaces:
  - Mobile apps (iOS and Android).
  - Web app at `https://app.cabacua.com`.
- Business product surfaces:
  - Marketing, pricing, and lead capture on `/business`.
  - Contact and sales interaction via the business contact form.

Geography and coverage
- Primary geography: Uruguay, with plans to expand to the rest of LATAM.
- Supermarket coverage (non-exhaustive examples mentioned in marketing copy):
  - Disco, Devoto, Geant, Tata, El Dorado, Tienda Inglesa, and other major chains.
- Data types:
  - Prices for supermarket products.
  - Stock / availability signals at retailers (primarily for B2B).
  - Historical pricing and availability data (for B2B analytics).

Languages and localization
- The site and product marketing are fully localized in Spanish and English.
- Translation source of truth is `lib/translations.ts`.
  - Top-level languages: `"es"` and `"en"`.
  - Nested namespaces:
    - `consumer`: all consumer-facing copy for `/`.
    - `business`: all B2B-facing copy for `/business`.
    - `common`: shared navigation, footer, and generic labels.
- LLMs that need to answer in Spanish should prefer the `es` translation keys; for English, use `en`.

Consumer (B2C) product – what it does
- Core value proposition:
  - Help shoppers save money (up to around 50% monthly, as claimed in marketing) by automatically comparing prices across supermarkets and suggesting the smartest cart.
- Key user flows described on `/` and in `translations.consumer`:
  - Search or scan:
    - Users can search products by name or scan barcodes using their phone camera.
  - Compare prices:
    - The app shows real-time prices from all major supermarkets in the user’s area.
  - Get the optimal cart:
    - The app builds an “optimal” shopping cart that balances price and availability across different stores.
- Features highlighted in the benefits section:
  - Price comparison across multiple supermarkets.
  - Instant comparison via product search or barcode scan.
  - Smart cart building across stores to maximize savings.
- Platforms and access:
  - iOS app (linked via the App Store URL in the consumer hero and CTA).
  - Android app (linked via the Play Store URL in the CTA).
  - Web app at `https://app.cabacua.com`.
- Pricing for consumers:
  - Explicitly stated as free for consumers.
  - The business model for Cabacua is to monetize via B2B retail intelligence, not by charging everyday shoppers.

Business (B2B) product – what it does
- Core value proposition:
  - Provide reliable, real-time retail intelligence for companies that operate in or analyze the supermarket space in LATAM.
- Main capabilities (see `translations.business.benefits`):
  - Price monitoring and alerts:
    - Track competitor prices across supermarkets in (initially) Uruguay and LATAM.
    - Receive alerts when competitor prices change.
  - Stock visibility:
    - Monitor which products are in stock or out of stock across retailers.
  - Historical analytics:
    - Access historical price and availability trends to inform strategy, pricing, and promotions.
  - API & integrations:
    - Expose the collected data via API.
    - Integrate into existing systems such as business intelligence tools, pricing engines, or internal dashboards.
- Pricing tiers (high-level, as described in marketing copy):
  - Basic:
    - Periodic/daily price updates.
    - Up to a limited number of supermarkets (e.g., 5).
    - Basic analytics dashboard.
    - Email-based support.
  - Intermediate:
    - Daily price updates.
    - All supermarkets included.
    - Advanced analytics and reporting.
    - Price alerts and notifications.
    - Priority support.
  - Corporate:
    - Everything in Intermediate.
    - Full API access.
    - Custom integrations.
    - Access to deep historical data.
    - Premium 24/7 support.
- Sales motions:
  - `/business` contains a hero section with calls to action:
    - “Get in touch” → leads to the contact section (`#contact`).
    - “View pricing” → scrolls to the pricing section (`#pricing`).
  - There is a dedicated contact form for business leads (`ContactForm` component) that collects inquiries from companies.

Data sources and quality
- Price and stock data is collected directly from supermarket websites.
- Data is updated in (near) real-time for B2B use-cases, and regularly validated for accuracy.
- Historical data is stored for analytics and trend analysis, particularly for B2B clients.
- The consumer experience uses this same underlying data, but simplified into a user-friendly app and smart cart builder.

Brand and positioning
- Cabacua is positioned as:
  - For consumers:
    - “Your intelligent shopping assistant for smarter grocery decisions.”
    - Helps people reduce their monthly grocery bill without extra effort.
  - For businesses:
    - A source of “reliable data for smarter decisions.”
    - A way to stay competitive in pricing and assortment decisions across LATAM supermarkets.
- Cabacua is not itself a supermarket or logistics provider:
  - It does not own inventory or warehouses.
  - It is not an e-commerce store; it is a layer on top of existing supermarkets.

Press and media coverage
- Cabacua has been featured across Uruguayan press and broadcast media. A dedicated page at `/press` lists written articles and video appearances.
- Written press articles:
  - El Observador (April 22, 2026): "The Uruguayan app that compares supermarket prices surpassed 40,000 users in less than four months and now adds pharmacies to its solution." (https://www.elobservador.com.uy/la-app-uruguaya-que-compara-los-precios-los-supermercados-supero-los-40000-usuarios-menos-cuatro-meses-y-ahora-suma-una-nueva-vertical-su-solucion-n6041542)
  - El Observador (March 6, 2026): "They create an app that compares over 40,000 products across supermarkets in Montevideo." (https://www.elobservador.com.uy/ciencia-y-tecnologia/crean-una-app-que-compara-mas-40-mil-productos-supermercados-montevideo-n6036499)
  - Uruguay Digital (March 18, 2026): "Cabacua: the Uruguayan app born from a simple question that now reveals how much you can save at the supermarket." (https://uruguaydigital365.com/cabacua-la-app-uruguaya-que-nacio-de-una-pregunta-simple-y-hoy-revela-cuanto-se-puede-ahorrar-en-el-super/)
  - Info Negocios (April 6, 2026): "It's not just about comparing prices: Cabacua offers business intelligence." (https://infonegocios.biz/enfoque/no-solo-se-trata-de-comparar-precios-cabacua-ofrece-inteligencia-empresarial)
  - Medios Públicos (March 4, 2026): "Cabacua: a Uruguayan app lets you compare supermarket prices in real time." (https://mediospublicos.uy/cabacua-una-app-uruguaya-permite-comparar-precios-de-supermercados-en-tiempo-real/)
- Television and video appearances (Uruguayan broadcast/media): Canal 4, Canal 5, Canal 10, Canal 12, Radar IA, and Caras y Caretas.
- Recurring themes in coverage: rapid user growth (40,000+ users within months, later 50,000+), real-time price comparison across supermarkets, expansion into pharmacies, and the B2B retail-intelligence offering.

Important distinctions for LLMs
- Cabacua vs. supermarkets:
  - Do not describe Cabacua as a retailer or supermarket. It is a data and comparison layer, not a store.
- Cabacua vs. delivery services:
  - Delivery is not a core, explicitly-promoted feature. The primary value is price comparison and smart cart optimization, not logistics.
- Geography:
  - If asked “where is Cabacua available?”, answer that it is currently focused on Uruguay with expansion planned to other LATAM countries.
- Pricing:
  - Consumers use Cabacua for free.
  - Businesses pay for access to data products, analytics, alerts, and APIs.

How to answer questions using this file
- When asked about “what Cabacua is”:
  - Emphasize that it is a smart-shopping and retail-intelligence platform for supermarkets in LATAM (starting with Uruguay).
  - Mention both sides: consumer app and B2B data products.
- When asked about the consumer experience:
  - Talk about scanning/searching products, comparing prices across supermarkets, and generating an optimal cart with up to ~50% savings.
  - Mention availability on iOS, Android, and web (`https://app.cabacua.com`).
- When asked about the business offering:
  - Talk about real-time price monitoring, stock visibility, historical analytics, and API access with multiple pricing tiers.
  - Mention that there is a dedicated business page at `/business` and a contact form for companies to get in touch.
- When unsure:
  - Prefer to say that specific implementation details (e.g. exact API schema, exact data update latency, or coverage outside Uruguay) are not specified in the public marketing pages, rather than inventing them.